Analysis of the Integration of Halal Principles and Sustainable Beauty Principles in Cosmetics: Conceptual and Empirical Review

Junaidin Junaidin; Arman  Rusman; Harra Ismi  Farah; Maria  Almeida; Hanggara  Arifian; M. Arifuddin  Arifuddin; Hifdzur Rashif  Rija'i; Erwin  Samsul; Rolan  Rusli; Arsyik  Ibrahim; Herman Herman; Islamudin  Ahmad; Baso Didik  Hikmawan; Lizma  Febrina; Riki Riki

doi:10.53515/alqodiri.v24i2.301

Authors

Junaidin Junaidin Universitas Mulawarman, Indonesia Indonesia Author
Arman Rusman Universitas Mulawarman, Indonesia Indonesia Author
Harra Ismi Farah Universitas Mulawarman, Indonesia Indonesia Author
Maria Almeida Universitas Mulawarman, Indonesia Indonesia Author
Hanggara Arifian Universitas Mulawarman, Indonesia Indonesia Author
M. Arifuddin Arifuddin Universitas Mulawarman, Indonesia Indonesia Author
Hifdzur Rashif Rija'i Universitas Mulawarman, Indonesia Indonesia Author
Erwin Samsul Universitas Mulawarman, Indonesia Indonesia Author
Rolan Rusli Universitas Mulawarman, Indonesia Indonesia Author
Arsyik Ibrahim Universitas Mulawarman, Indonesia Indonesia Author
Herman Herman Universitas Mulawarman, Indonesia Indonesia Author
Islamudin Ahmad Universitas Mulawarman, Indonesia Indonesia Author
Baso Didik Hikmawan Universitas Mulawarman, Indonesia Indonesia Author
Lizma Febrina Universitas Mulawarman, Indonesia Indonesia Author
Riki Riki Universitas Mulawarman, Indonesia Indonesia Author

DOI:

https://doi.org/10.53515/alqodiri.v24i2.301

Keywords:

Halal Product Perception, Sustainable Beauty Perception, Perceived Value, Consumer Trust, Purchase Intention

Abstract

The growing convergence of halal and sustainable beauty attributes has created a need to understand how consumers translate these product perceptions into purchase intention. This study examines the effects of Halal Product Perception and Sustainable Beauty Perception on Purchase Intention through Perceived Value and Consumer Trust among cosmetic consumers in Indonesia. A quantitative explanatory design was employed using purposive sampling, involving 300 respondents who had experience using cosmetics and had encountered information about halal cosmetics and/or sustainable beauty. Data were collected through a structured questionnaire comprising 29 reflective indicators measured on a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings show that Halal Product Perception and Sustainable Beauty Perception positively influence Perceived Value and Consumer Trust, while both mediators positively influence Purchase Intention. Halal Product Perception also has a significant direct effect on Purchase Intention, whereas Sustainable Beauty Perception does not. Mediation analysis reveals that Halal Product Perception influences Purchase Intention through complementary mediation via Perceived Value and Consumer Trust, while Sustainable Beauty Perception operates through indirect-only mediation. These findings indicate that halal attributes can function as both direct purchasing considerations and sources of value and trust, whereas sustainability perceptions require value and credibility formation before translating into purchase intention. The study contributes to an integrated understanding of halal-sustainable cosmetic consumption and offers practical implications for developing credible product attributes and transparent communication strategies.

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